54bet's Privacy Policy
Your personal information is of the highest importance to us. This policy clearly explains what data is collected, how it is used, and how it is kept secure.
Introduction
54bet ("we", "our") operates a safe and trusted online gaming platform for players in Bangladesh. When you use 54bet's website or services, we build a relationship of trust with you. As part of that trust, we are fully committed to protecting your personal information.
This privacy policy explains what types of information 54bet collects, the purposes for which it is used, who it may be shared with, and what rights you have. By using any 54bet service, you are considered to have agreed to the terms of this policy.
1 Definitions & Scope
Key Definitions
The meanings of key terms used in this privacy policy are described below:
- "Personal Information" or "Data" — Any information that can directly or indirectly identify you. For example: name, email address, mobile number, financial information, or IP address.
- "Data Processing" — Any operation performed on data, including collection, storage, transformation, analysis, transmission, or deletion.
- "Platform" — 54bet's website (54bet.mom) and all services provided through it.
- "User" — Any person who accesses 54bet's platform or creates an account.
- "Third Party" — Any person or organisation other than 54bet.
Scope of Application
This privacy policy applies when:
- You visit 54bet's website — whether you are a registered user or not.
- You create an account, log in, or play games on 54bet.
- You make financial transactions via bKash, Nagad, Rocket, or bank transfer.
- You contact us through live chat or email.
- You participate in any promotional activity.
2 Data Collection
Information You Provide Directly
When you create an account on 54bet or use our services, the following information is collected:
- Full name and date of birth
- Mobile number and email address
- Residential address
- Identity document details (national ID or passport)
- Payment method details (bKash number, Nagad number, bank details, etc.)
- Transaction history and financial records
- Any information provided when contacting our support centre
Automatically Collected Information
When you use 54bet, the following information is collected automatically:
- IP address and device type
- Browser type and version
- Operating system information
- Time spent on the platform and pages visited
- Gaming activity logs (games played, bets placed, results)
- Click and navigation patterns
- Data collected through cookies and similar tracking technologies
Legal Basis for Data Collection
54bet collects and processes your information on the following lawful grounds:
- Contract performance: For account management, transaction processing, and service delivery.
- Legal obligations: For fraud prevention, identity verification, and proper documentation of financial transactions.
- Legitimate interests: For improving service quality, ensuring security, and preventing fraud.
- Consent: For certain marketing communications or optional services, based on consent you have provided.
3 Data Use
Purposes of Data Use
54bet uses collected information for the following purposes:
Account & Service Management
- Account creation and verification
- Login security and identity confirmation
- Deposit and withdrawal processing
- Providing bonuses and promotional offers
- VIP points and rewards management
- Maintaining transaction records
Security & Compliance
- Fraud and money laundering prevention
- Detection of suspicious account activity
- Ensuring responsible gaming
- Age verification (to confirm 21+)
- Honouring voluntary self-exclusion requests
- Dispute resolution and complaint processing
Service Improvement
- Analysing and improving website performance
- Testing new games and features
- Personalising the user experience
- Diagnosing and resolving technical issues
- Performance monitoring and optimisation
Communication & Marketing
- Sending important service-related notifications
- Promotional offers and bonus information (where consent is given)
- Transaction confirmation messages
- Security alerts and account updates
- Customer support responses
4 Data Disclosure & Sharing
Sharing Information with Third Parties
54bet does not sell your personal information. However, certain information may be shared in the following limited circumstances:
- Payment processors: With bKash, Nagad, Rocket, and banking partners — only the minimum information necessary to complete a transaction.
- Identity verification services: With specialist organisations for account verification and fraud prevention.
- Technology partners: Trusted organisations that assist with website operations, cybersecurity, and service improvement — access is limited to only the data they need.
- Legal authorities: To relevant authorities in response to court orders, investigations, or legal obligations.
- Business transfers: In the event of a business restructure or merger — you will be notified in advance and the same privacy protections will be maintained.
5 Cookie Policy
What Are Cookies and Why Are They Used
Cookies are small text files stored in your browser. 54bet uses the following types of cookies:
- Essential Cookies: Required for the platform's core functionality — maintaining login sessions, security verification, and payment processing. These cookies cannot be disabled.
- Functional Cookies: For remembering your preferences such as language settings and account customisation.
- Analytics Cookies: For understanding website usage statistics — which pages are used most and where the service needs improvement.
- Security Cookies: To protect your account from fraud and unauthorised access.
Managing Cookies
You can block or delete most cookies from your browser settings. However, blocking essential cookies may prevent some core 54bet features from working correctly, such as login and payment processes. You can manage your cookie preferences by going to the "Settings" or "Privacy" section of your browser.
6 Data Security
Encryption
54bet uses SSL/TLS encryption technology for all data transmission. Your login details, financial data, and personal information are exchanged in encrypted form — so no one can read them in transit.
Secure Servers
All data is stored on secure, protected servers. Firewalls, access controls, and regular security audits are in place to prevent unauthorised access. Only authorised staff have limited access to the information they need.
Password Protection
54bet never stores your password in plain text — it is kept in hashed form. No staff member or system can view your password. Use a strong password to keep your account secure.
Response to Security Breaches
If a security breach occurs that may affect your information, 54bet will act immediately: assessing the severity of the incident, limiting the damage, and notifying affected users as soon as possible. We always prioritise protecting your interests.
7 Data Retention Period
How Long Data Is Kept
54bet retains different types of data for different durations:
- Account Information: For as long as the account remains active, and for a set period after closure based on legal obligations.
- Financial Transaction Records: For a period sufficient to meet financial regulatory requirements and resolve disputes.
- Communication and Support Records: For as long as needed to ensure service quality and resolve disputes.
- Gaming Activity Logs: For a reasonable period to support responsible gaming monitoring and fraud prevention.
- Marketing Consent Records: Until you withdraw your consent or the marketing service is discontinued.
8 Your Rights
54bet believes every user should have full control over their own data. You have the following rights:
Right to Access Your Data
You can find out at any time what data 54bet holds about you. Submit a request through our contact channel and a copy of your data will be provided within the set timeframe.
Right to Correct Your Data
If any of your data is incorrect or incomplete, you can request a correction. We will ensure the necessary correction is made as quickly as possible.
Right to Delete Your Data
In certain circumstances you can request that your data be deleted. However, some data may be required to be retained for a set period due to legal obligations.
Right to Object to Processing
You can object to your data being processed for specific purposes, including marketing communications. Requests to stop marketing messages will be accepted at any time.
Right to Data Portability
You can request a structured, machine-readable copy of your personal data, which can be used elsewhere if needed in the future.
Right to Restrict Processing
In certain circumstances you can request that the processing of your data be temporarily restricted, such as while the accuracy of the data is being verified.
How to Exercise Your Rights
To exercise any of the above rights, please contact our support team. We will verify your identity and process your request within the appropriate timeframe. Identity verification is solely to protect your data — it is not an obstacle.
9 Privacy of Minors
Protection of Those Under 21
54bet is intended only for individuals aged 21 or above. We do not knowingly collect data from minors. An age verification process is followed at the time of account creation.
If we become aware that a person under the age of 21 has created an account, that account will be closed immediately and the person's data will be securely deleted. If a member of your household is a minor and is using 54bet, please let us know.
10 Policy Changes
How Policy Updates Work
54bet may update this privacy policy from time to time. The policy may be revised due to changes in the service, legal requirements, or security improvements.
- The date of each update will be noted at the top of the page as "Last Updated".
- For significant changes, registered users will be notified by email or through the platform.
- Continued use of 54bet after an update will be considered acceptance of the new policy.
- If you do not agree to any change, please contact us or request that your account be closed.
Related Policies
This privacy policy works together with 54bet's other policies to form a complete framework. For more details, see:
- Terms & Conditions — The full terms for using the platform.
- Responsible Gaming — Information on healthy gaming habits and support.
- FAQ — Answers to common questions.
11 Contact Us
Privacy-Related Requests
For requests to access, correct, delete, or handle any other privacy-related matter, please contact our support team. We will respond as quickly as possible after verifying your identity.
Request Processing Timeframe
After receiving your privacy-related request, 54bet works through the following steps:
- Sending a confirmation message acknowledging receipt of your request.
- Securely verifying your identity — solely to protect your data.
- Taking the appropriate action based on the type of request.
- Informing you of the outcome and providing further information if needed.